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  Do you know how to create content to market and support your signature products and services? You probably have some idea of what to do. Tweet it, pin it, post it... may be among some of your options. But, what kind of combination of content is best to promote your offerings? If you're still reading this, you probably know what you want to create. But, perhaps you're not quite sure where to begin. Educate to Sell Your Signature Products and Services First let me make one thing clear. Educating to sell does not mean trying to win over people who are not aware or have a desire to solve their pain? I don't care how much or even how good your content is, these people will never buy or engage. So it is a waste of your time and resources. Instead, you want to educate people who have the desire and ability to purchase your solutions. Content Marketing is about soft selling by making your customers smarter than they were when they found you. So, your job is to create content that